Peça de Fruta is a family company with 40 years of experience in fruit distribution and that believes in the well being through the consumption of fresh and quality fruit. The company focuses on bringing fruit directly from the best producers to the workplace. The fruit is mostly national and the company tries, whenever possible, to purchase fruit from small producers, with whom they have a close relationship. Fruit that, despite its excellent quality, does not pass the highest quality criteria is donated to various non-profit associations.
Challenge:
Create a landing page in order to encourage companies to subscribe to this service.
My contribution:
Competition Analysis | Personas | Information Architecture | Low fidelity prototyping | Illustrations | High Fidelity Interactive Prototype